Promo codes explained

Creating a code

In the Events dashboard, choose Promo codes and set:

• The code itself, in plain uppercase
• Percentage or fixed amount off
• Total redemption limit and per-customer limit
• Valid from and until dates
• Which tiers or listings it applies to

At checkout

Customers enter the code before payment and see the discount applied to the affected lines.

Tracking

Each code reports redemptions and revenue, so you can tell which channel actually worked.

Good practice

Set an expiry on every code, keep the redemption limit tight for influencer codes, and never publish a code without a per-customer cap.